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2012-03-22
INTENIUM accelerates growth in Casual Multiplayer Online Gaming

Hamburg-based Publisher reports on successful launch of Open Beta of Casual Multiplayer Online Game Bonga Online, further online game release is announced


Hamburg, March 22nd, 2012 – INTENIUM GmbH, one of the leading publishers of games for female players in Europe, today announced first results of Open Beta phase of its Casual Multiplayer Online Game Bonga Online (www.bonga-online.com).

All the key partners of INTENIUM in the German-speaking market picked up the game for their portfolio and Bonga enjoyed a 6-digit TV campaign spending at leading TV stations for the territory (Sat1, RTL, RTL2). English and Russian standalone versions were launched internationally with more localized versions in the pipeline for Q2 2012 release. Meanwhile, Bonga Online was expanded to fit the specific requirements of social networks and was just released in VK (aka VKontakte) – one of the Top 3 Russian-speaking territory social networks with the other two following shortly.

Bonga Online is a browser-based free to play game which is monetized through microtransactions and sales of virtual goods. The concept of the product is “game as a service” meaning that the development and operations team are constantly working on expanding the game world and implementing new features, items and quests for the constantly growing user base. The gameplay of Bonga Online is specially designed for the female audience and is based on a very popular and “on the rise” social gaming mechanics of Tamagotchi and Simulation.

INTENIUM GmbH that currently employs more than 70 people in two locations (Hamburg and Kaliningrad) , and holds the prize “The best Russian mid-size company in Germany” by the German-Russian Chamber of Commerce (AHK) – has also made known that the company is working on further browser-based online games targeted at female audience. One of those – MyCupCakeCity - is planned to go into Closed Beta stage already in Q2 2012 and is being developed on the proven technological base of Bonga Online.



About INTENIUM:
INTENIUM GmbH is focusing on the female gaming audience and is one of the leading publishers of Casual games for Multiplayer -, Online - and PC- areas in Europe. The Hamburg-based company is operating and manages many gaming platforms and own IPs worldwide, including Alamandi.com, Bonga-Online.com, "DEUTSCHLAND-SPIELT!", "SCREENSEVEN",” JEWEL GAMES” and “MYSTIC GAMES”. INTENIUM constantly strengthens its international activities by having either direct presence or long-term partnerships in France, Russia and CIS, Benelux, Scandinavia, the UK and the USA. The Publisher disposes of its own highly experienced development studio in Kaliningrad, Russia.
www.intenium.de



Press contact:
Alla Khramtsova
Tel. +49 40 2 549-4297
E-Mail: pr at intenium dot de

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