Welcome To The Press Section2011-08-16
INTENIUM introduces a new retail label featuring Swarovski Crystals
With the new label „JEWEL GAMES” INTENIUM brings one more innovative concept targeted at female gaming audience to market / Each box contains genuine Swarovski Crystals
Hamburg, August 16th, 2011 – to kick off the Gamescom 2011 in Cologne INTENIUM GmbH, publisher of games targeted at female players, announced the launch of the new innovative label in retail - JEWEL GAMES. This series of games will host the best of click-management and logic casual games. The special high-quality approach of the new label is supported not only by the top representatives of the given genres, but also by the fact that with each boxed game the customers will receive a genuine Swarovski Crystal which is hidden inside the CDs. The first titles to be released in JEWEL GAMES series are „LandGrabbers (Die Ritter)“, "Season Match 3" and "Cave Quest".
„The stylish and fascinating quality of the precious Swarovski crystals fits perfectly well with our carefully selected titles. We received a very positive response from the retail buyers to this marketing initiative. Therefore, we went even further and enhanced the collector’s experience: customers who buy several titles from the label will also receive a gorgeous "Big Crystal" in a special collector's box,” - said Gwen Gi-rard, responsible for retail products management at INTENIUM. Already on September 16, 2011 the first 3 titles will hit the retail shelves in German-speaking countries.
INTENIUM GmbH is focusing on the female gaming audience and is one of the leading publishers of Casual games for Multiplayer -, Online - and PC- areas in Europe. The Hamburg-based company is operating and manages many gaming platforms and own IPs worldwide, including Alamandi.com, Bonga-Online.com, "DEUTSCHLAND-SPIELT!", "SCREENSEVEN",” JEWEL GAMES” and “MYSTIC GAMES”. INTENIUM constantly strengthens its international activities by having either direct presence or long-term partnerships in France, Russia and CIS, Benelux, Scandinavia, the UK and the USA. The Publisher disposes of its own highly experienced development studio in Kaliningrad, Russia.
Tel. +49 40 2 549-4297
E-Mail: pr at intenium dot de
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