Welcome To The Press Section

2010-02-10
INTENIUM and Ravensburger Digital sign Casual Multiplayer Online Gaming deal

A leading European maker of toys and games will shortly have its own Ravensburger World and 3 of its games in the Casual Multiplayer Online Game Alamandi

Hamburg, 10 February 2010 – INTENIUM, one of the leading Casual Games Publishers in Europe, and Ravensburger Digital, a subsidiary of the leading European maker of puzzles, games and toys, have just agreed on a partnership in the online casual multiplayer field. The two companies have agreed that Ravensburger Digital will be integrated with its own Ravensburger World into “Alamandi” (INTENIUM’s new service - Casual Multiplayer Online Game, www.alamandi.de). Users of “Alamandi” can then explore the new location of „Ravensburg“ where they will be able to play 3 of the best-selling Ravensburger group board games adapted for online gaming by INTENIUM Studio.

For “Alamandi” it is the first major collaboration of its kind, more will follow. At the end of 2009 the client-based online world launched its open beta phase and is already reporting brisk players-inflow. The platform is aimed at a broad audience, especially core casual gaming fans – females 30+ years old. In the client-based, elaborately designed world of “Alamandi” the players enjoy different locations. The game allows users, while playing, to solve different tasks cooperatively in the online world and, at the same time, explore and transform it. Players can go into one of the mini-games and compete for treasures, customize their game characters and build their own home in the world of “Alamandi”. The use of “Alamandi” is free of charge as the business model is based on micropayments and subscription.

Klaus Schmidt, Managing Partner of INTENIUM: "We are delighted to have such a prestigious partner for “Alamandi” as Ravensburger. The combination of global brands with innovative gameplay elements, which together can be experienced online, adds great value to “Alamandi” and simultaneously gives the new offerings from Ravensburger Digital more recognition and attraction."

Thomas Bleyer, CEO Ravensburger Digital GmbH: "Ravensburger Digital was founded in order to establish our outstanding brands successfully in the electronic field on the major platforms. Online gaming is of high strategic importance for us. We were totally amazed by the approach and the quality of “Alamandi”, especially by the easy access to the game world, the visually appealing combination of gaming experience and community, as well as addressing a relevant female audience who are for a long time our loyal fans."

About INTENIUM:
INTENIUM GmbH is one of the leading European publishers of Casual Games for PC, online and consoles market and is operating many gaming platforms worldwide, including "DEUTSCHLAND-SPIELT!" and "SCREENSEVEN". Through cooperation with well-known media and partners worldwide, the company has direct channels in the respective retail and online markets. INTENIUM possesses its own development studio as well as has several joint-ventures to cater to the local markets in Europe. The company is also active in the Social Gaming sector with the platform "Gamepoint.de" and has established a benchmark for the future of Casual Gaming: the first Casual Multiplayer Online World "Alamandi".
www.intenium.de

About Ravensburger:
Ravensburger is a leading maker of puzzles, games and toys in Europe, as well as the leading publisher of children's books in German language territory. The blue triangle counts among the most well-known and valuable brands in Germany. Our 1,500 employee-group generated annual revenues of US$ 400 million in 2008. Digital media opens up new opportunities for Ravensburger group. To seize these opportunities the company established Ravensburger Digital, based in Munich, in May 2009 as a new subsidiary. Based on many years of knowledge and experience in kids- and family entertainment Ravensburger Digital is developing new products and business models under the Ravensburger brand.
www.ravensburger-digital.com

Press contact:
Alla Khramtsova
Tel. +49 40 2 549-4297
E-Mail:

« Back to overview